Wednesday, November 27, 2013

We want to be the brand for daily fitness requirements: Erick Haskell

Business StandardWe want to be the brand for daily fitness requirements: Erick HaskellBusiness StandardDistilling its Indian brand mantra, Reebok will let its new store format and other marketing initiatives do the talking on fitness. It is also considering its own e-commerce platform to cater to the large Indian population. In Bangalore to launch ...

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