Why Under Armour is making a costly bet on connected fitness

FortuneWhy Under Armour is making a costly bet on connected fitnessFortuneBut net income decreased 13%, hurt by some costs associated with recent fitness app purchases that represent a costly bet on the potential future of fitness. Investors sent Under Armour's shares lower on Tuesday, even though results exceeded Wall ...UPDATE 1-Under Armour profit drops, revenue forecast disappointsReutersUnder Armour profit falls, but sales soar in Q1Baltimore Sunall 54 news articles »