Why people who consume 'fitness foods' often end up eating more | South China ...

South China Morning Post (subscription)Why people who consume 'fitness foods' often end up eating more | South China ...South China Morning Post (subscription)Foods such as energy bars and breakfast cereals are often packaged to associate them with the idea of fitness, but a new study shows that such "fitness branding" actually encourages consumers to eat more of these foods and exercise less, potentially ...