Cancer center ads more emotional than informative

By Andrew M. Seaman NEW YORK (Reuters Health) - Television and magazine advertisements from cancer centers often tug at people’s heartstrings, but rarely provide information needed to make a decision about cancer treatment, says a new study. “I think there is a concern in general and among some physicians that advertising may be creating some inappropriate demand for services or providing unrealistic expectations,” Dr. Yael Schenker, the study’s senior author from the University of Pittsburgh, said. She and her colleagues write in the Annals of Internal Medicine that most cancer centers in the U.S. use ads to tell people about their services, but there has been little research on the content of those messages. “These ads are common,” Schenker said.



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