Monday, June 2, 2014

E-cig advertising seen by U.S. youth on the rise

A woman exhales vapor from an electronic cigarette at The Vapor Spot vapor bar in Los Angeles, California By Andrew M. Seaman NEW YORK (Reuters Health) - The amount of television advertising for electronic cigarettes that American adolescents saw jumped by more than 250 percent over the past few years, according to a new study. Researchers said the extra exposure to e-cigarette marketing, if not curtailed by regulation and countered by public health messages, could lead more youth to start using the devices. “It appears that youth are being exposed to a sustained level of marketing about the benefits of e-cigarettes,” said Jennifer Duke, the study’s lead author from the nonprofit research organization RTI International in Research Triangle Park, North Carolina. Concerns about use of the devices by teens and young adults include the possibility that nicotine could harm developing brains, that the safety of the inhaled vapors has not been established and that nicotine use could lead to smoking traditional cigarettes.








via Health News Headlines - Yahoo News http://ift.tt/1oNiSR8

No comments:

Post a Comment