ALS Association backs down on 'Ice Bucket' trademark attempt

In the wake of criticism over its attempt to trademark the words "ice bucket challenge," the ALS Association said it is withdrawing its applications from the U.S. Following a blog post by a Virginia trademark attorney that was critical of the trademark application and a report by Internet tech news site Techdirt that said ALS did not originate the ice bucket challenge, criticism of the trademark move grew on Twitter and other social media sites.



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