Shopping vouchers and online social networks may be powerful, modern tools to help people quit smoking and lose weight, two unusual experiments suggested Wednesday. In the Scottish study, published in The BMJ, researchers offered 612 pregnant smokers in Glasgow free nicotine replacement therapy and professional quitting aid. Half the volunteers were also promised 400 pounds (534 euros or $607) in shopping vouchers. A first voucher of 50 pounds was earned for showing up for a meeting with a professional and setting a quit date, another 50 pounds for not smoking for four weeks, another 100 pounds for 12 weeks and 200 pounds at 34-38 weeks.
via Health News Headlines - Yahoo News http://ift.tt/1H8MuSN
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