Imperial Tobacco to launch e-cigarettes to counter falling sales

said cost cuts and the launch of electronic cigarettes would help deliver "modest" growth for the new year as it posted slightly better than expected earnings. They are investing in electronic cigarettes, battery-powered metal tubes that turn nicotine-laced liquid into vapor, which are gaining popularity among those looking for smoking alternatives. Imperial Chief Executive Alison Cooper said the "modest" growth for the fiscal year which began on October1 was likely to come in lower than the 6 percent increase in adjusted earnings per share that Imperial generated in fiscal 2013. Imperial, the world's No. 4 international tobacco company by market share, said it would launch two electronic cigarettes in fiscal 2014, without giving details.



via Health News Headlines - Yahoo! News http://news.yahoo.com/imperial-tobacco-launch-e-cigarettes-counter-falling-sales-140110644--sector.html