U.S. alcohol ads largely comply with standards: study

By Andrew M. Seaman NEW YORK (Reuters Health) - Advertising for alcoholic beverages in magazines is largely in line with rules set by the U.S. government and industry, though in some cases just barely, according to a new study. Researchers found that about 99 percent of the alcohol ads in magazines between 2008 and 2010 met federal standards. About 98 percent were also compliant with industry standards. "In our paper one of our main findings is that the content is largely adherent to federal and industry codes but it's still very problematic," said Katherine Smith, the study's lead author. ...



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