Analysis: How the White House is rebranding Obamacare for 'young invincibles'

By Caren Bohan WASHINGTON (Reuters) - Last summer, White House officials planning a nationwide push to urge young adults to enroll in new health insurance plans had a big problem: Polls showed that many young, healthy people who could be key to the success of the Affordable Care Act knew little about it or its October 1 rollout. Stars such as pop singer Lady Gaga - a Twitter icon with nearly 41 million followers - singer John Legend (5 million followers) and actress Olivia Wilde (1.2 million followers) tweeted messages urging their fans to "get covered" by the program known as Obamacare. The tweets faded quickly, though, when it became clear that the launch of the Obamacare website designed to enroll millions of Americans was a disaster that threatened the viability of President Barack Obama's signature domestic achievement. Now, with the HealthCare.gov website functioning better and enrollment deadlines for 2014 looming, the White House and its allies are making an urgent new pitch to "young invincibles" who may question whether they need health coverage.

via Health News Headlines - Yahoo News http://news.yahoo.com/analysis-white-house-rebranding-obamacare-39-young-invincibles-060447906.html