FDA launching major anti-tobacco campaign aimed at youth

By Toni Clarke WASHINGTON (Reuters) - A major new anti-tobacco campaign will be launched in the United States next week aimed at vulnerable teenagers at risk of becoming addicted to cigarettes. The $115 million campaign by the Food and Drug Administration will target the 10 million people aged 12 to 17 who are open to trying cigarettes or who are already experimenting with them and are in danger of becoming regular smokers, the FDA said. The goal of the campaigns is to reduce the number of youth cigarette smokers by at least 300,000 within three years, the FDA said. The first, called "The Real Cost" campaign, will launch on February 11 and targets marginalized youngsters who may be starting to turn to tobacco as a way of coping with poor or stressful lives, Mitch Zeller, head of the FDA's tobacco products division, said at a media briefing on Monday.

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