A study from the University at Buffalo in New York suggests that fear of developing skin cancer is the driving force behind sunblock use, more so than existing statistics reflecting the likelihood that it will happen. Marc Kiviniemi, lead researcher and assistant professor of community health and health behavior, used the data collected during a US study by the National Cancer Institute that involved approximately 1,500 participants. Study participants were selected based on an absence of personal history of skin cancer and answered questions about sunblock use and their worries and estimated risks of developing the disease. Although only 14 percent of subjects reported always using sunblock, and a significant portion -- 32 percent -- reported never using it, each individual reflected on hypothetical worry when describing what motivates them to grease up before greeting the sun.
via Health News Headlines - Yahoo News http://ift.tt/1iYepK2
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