Former Adobe exec's start-up seeks to improve the mammogram experience

(This version of the Oct 30 story, corrects title in first paragraph to chief marketing, not medical, officer) SAN FRANCISCO (Reuters)-Former Adobe Chief Marketing Officer Melissa Dyrdahl hopes to bring a spa-like feel to the experience of breast cancer screenings. Her start-up, Ella Health, has opened seven mammogram centers across the United States, in places ranging from Toms River, New Jersey to San Francisco. Ella's pitch: to improve the often nerve-wracking process so women will not skip their annual mammogram. ...



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